Action Sports Motion Sensor

Sprout teamed up with WOO to realize their concept for a tiny, waterproof motion sensor for action sports. The data from the sensor can be transferred via Bluetooth through the WOO Kite app and shared through social media.

Inspired by our passion and excitement for Action Sports, Sprout crafted a robust, dynamic and iconic form around the WOO. The design needed to be shockproof, waterproof, corrosion-resistant, unobtrusive and easy to use. All components were designed to accommodate co-branding opportunities through a customizable color, material and finish strategy for upcoming limited editions and collaborations with teams, brands and athletes.

Sprout also collaborated with long-time partners Adam & Co. and Tact to dial in the product design, branding, packaging, user interface & manufacturing.

The WOO is poised to redefine the way action sports are played and experienced around the world, and we couldn’t be more stoked!